Location: Link Road, Model Town, Lahore
Job Type: Full-Time (Onsite)
Working Hours: 6:00 PM – 3:00 AM
Work Schedule: 5 Days a Week
We are looking for an experienced Email Marketing Specialist who can manage and improve our email marketing campaigns. In this role, you will be responsible for planning, creating, and optimizing email campaigns that help increase customer engagement and support business growth.
The right candidate should have practical experience with email marketing tools, marketing automation, and campaign performance tracking. If you enjoy working with data, improving campaign performance, and creating effective email content, this position could be a great fit.
Plan and execute email marketing campaigns that support company marketing goals
Create and manage automated email sequences such as welcome emails, follow-ups, abandoned cart emails, and re-engagement campaigns
Write clear and engaging subject lines and email content that encourage users to take action
Segment email audiences to deliver more personalized campaigns
Run A/B tests to improve open rates, click-through rates, and conversions
Track campaign performance and prepare reports with useful insights
Continuously improve campaigns based on data and customer behavior
Maintain email lists and ensure database quality and deliverability
Follow email marketing regulations and industry best practices
Work closely with the sales, design, content, and CRM teams to keep campaigns aligned
Manage connections between email marketing tools and CRM systems
Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent experience)
3 to 5 years of professional experience in email marketing or marketing automation
Hands-on experience with tools such as Mailchimp, Klaviyo, HubSpot, ActiveCampaign, or similar platforms
Understanding of marketing automation workflows and CRM integrations
Basic knowledge of HTML and CSS for email customization is a plus
Strong writing and communication skills
Ability to analyze campaign data and turn it into actionable improvements
Good organizational skills and attention to detail
Bachelor’s degree is required
Minimum 3+ years of email marketing experience
Must be available to start immediately
Comfortable working in an onsite office environment
We offer a supportive work environment with several benefits, including:
Two bonuses each year, including Eid bonuses
Performance-based bonuses
Maternity and paternity allowances
Paid maternity leave
Wedding allowance
Annual leave encashment
Double salary on gazetted holidays
Emergency special allowance
12 casual leaves
10 medical leaves
10 annual leaves
Professional training opportunities
Birthday celebrations and office events
Gaming facility at the workplace
Team gatherings, celebrations, and trips
5-day work week to support work-life balance
Opportunity to work with a growing and energetic team